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The Vogue Business TikTok Trend Tracker

TikTok has turned songs into No. 1 hits, birthed micro-trends and cultural movements and created a shared lexicon of jingles, phrases and vignettes among its 1.2 billion users, 70 per cent of whom are Gen Z, according to the video platform.

https://www.vogue.com/article/the-vogue-business-tiktok-trend-tracker